Insight and Inspire Speakers
We are delighted to announce that below speakers will be joining us on the Sunshine Coast in September 2017.
Insight speakers will present plenary keynotes on the big issues.
Inspire speakers will discuss big-picture strategies and ideas to help you reflect and re-energise your own approach.
Speakers will be added to this page as they are announced.
- The Game Changer for Arts and Culture in the Age of Tourism: The Event!, Lyndon Terracini AM
- Learn from the Best: How to Succeed in Events, Australian Event Awards Lifetime Achievement Award Recipients
- Vision Australia, Penny Lion
- Creating a Blockbuster Event and a Blockbuster Life – “Epic Failure is your Friend”, Bobby Galinsky
- Celebrating Diversity: Australian Multicultural Events, Paul Masselos
- Using Events to Enhance Brand Exposure, Katerina Grant
- Making Cities and Regions "Event Friendly", Jeremy Wilshire
- A special relationship: Events and Tourism, Linda Tillman
- Projection Mapping: Applications for Public and Business Events, Peter Milne
- Eventscapes and Changing Attitudes, David Gration
- A Place You Feel: Creating Unexpected Destination Experiences, Nicole Jervis
- What's Your Sustainable Events Story? Engaging Delegates in Best Practice, Olsen
- The Business of Events - "Dog Eat Dog in Regional Events", Peter Kay
The Game Changer for Arts and Culture in the Age of Tourism: The Event!
Ask anyone in the business these days about what people want to see. "It's an event stupid! The total experience...and the more there are the better."
So who is the event for? Is it for tourists, locals, baby boomers, younger people, grey nomads...?? That's the big question and if you find the answer, you have a success.
Artistic Director, Opera Austalia
Lyndon Terracini has been the Artistic Director of Opera Australia, Australia’s national opera company since 2009. He is also currently the acting chief executive of Opera Australia following the departure of the previous CEO Craig Hassall.
Lyndon Terracini has enjoyed a long and highly successful international career firstly as an opera singer, then as an actor, director, writer and arts administrator.
Throughout his time as Artistic Director at Opera Australia, Mr Terracini has instigated a series of innovative programs that have successfully encouraged new audiences to experience opera. With support from philanthropist and businessman Dr Haruhisa Handa and The International Foundation for Arts and Culture, Mr Terracini created Handa Opera on Sydney Harbour which premiered with a successful production of La Traviata in 2012. Productions of Carmen, Madama Butterfly, Aida and Turandot have followed.
In addition, some of the remarkable projects he has created include the Melbourne Ring Cycle, Yarrabah - The Musical, The Rabbits, Community Choirs, The Eighth Wonder performed on the steps of Sydney Opera House, children's opera El Kid and the highly successful musical seasons and television opera The Divorce.
Prior to his time with Opera Australia, Mr Terracini founded Northern Rivers Performing Arts (NORPA) in 1993, which developed into one of the most important performing arts organisations in regional Australia and was awarded the Myer Foundation Group Award in 2002.
Mr Terracini has received a number of Awards, Honarary Doctorates and a Fellowship in the Arts throughout his career. He has also been the Artistic Director and CEO of the Queensland Music Festival, the Brisbane Festival and Major Brisbane Festivals.
In 2014, his service to the performing arts as an opera performer, director and administrator was recognised with a Member of the Order of Australia (AM) in the Queen’s Birthday Honours.
Learn From the Best: How to Succeed in Events
A panel of Australian Event Awards Lifetime Achievement Award Recipients will discuss how they made it in the events business - and all the trials and tribulations along the way.
Lena Malouf CSEP. AIFD
Master Event Designer and Event Specialist, Lena Malouf Consultancy
Certified Special Event Professional and multi award winner Lena Malouf CSEP AIFD is not only recognised as the ultimate professional in the special events industry in Australia but also internationally recognised as a Master of the craft. She possesses breathtaking conceptual creativity and outstanding skills with the event build.
Her apprenticeship started early as she was born and bred into a business family and it seemed inevitable she follow that commercial path leading to a most outstanding career.
Before coming of age, she embarked on a career as a florist and after years of study in Western design and Ikebana under a Japanese Master she opened her first flower shop in the city of Wollongong. As time progressed she quickly gained a reputation as the leading celebrity designer.
After being the first Australian accepted into the prestigious American Institute of Floral Designers and Professional Commentators-International she turned from floral retailer to specialise and focus specifically on the corporate client including 5 Star hotels; celebrities; Hollywood stars including Royalty to designing and directing the Elton John wedding in Sydney.
Ever the perpetual student, she continued to broaden her knowledge, learn about people, service and customers. These years brought her the Diploma of Education; Diploma of Ikebana; a weekly television program and recognition as one of the top 26 designers in the world.
In the late eighties, invitations to speak at international event conferences were forthcoming thus the involvement with The Special Event Organisation USA. Through the nineties, major presentations became a yearly engagement to industry event planners plus a series of lecture tours throughout the States.
Lena was meeting and establishing strong bonds with like-minded professionals and from this influence, thematic concepts became a reality for her clients. The stunningly dressed ballrooms were now the event fashion; with the lame, lace and brocade fabrics in vogue, the smallest detail from napkin trim to towering floral creation to dimensional sets with precision production was key, but also the expectation.
Her latest publication “Events Exposed” and “Parties and Special Events” are used as text books in university and colleges. Streams of articles are released for industry magazines. Malouf acknowledges that writing continues to expand knowledge and provides the direction to perform at peak.
As the recipient of the prestigious Life Achievement Award at the Australian Event Awards and in the US, the culmination of those past and informative years gives Lena the ability to share her wealth of event knowledge; her business acumen and talent to emerging and established event planners.
Executive Chairman, George P. Johnson Australia
Peter Rix is a pioneering Australian Artist Manager and acclaimed Live Event Producer.
Peter’s post-university career commenced in 1972 when he formed an artist management organisation that for the following 15 years managed the careers of Marcia Hines, Jon English, Richard Clapton, Mark Holden, Billy Field, Hush, Sharon O’Neill and Anne Kirkpatrick amongst others. As a Manager, Producer and Promoter during these ground-breaking years, he created an enviable reputation for reliability, trust, ingenuity and marketing savvy! These musicians created a combined total of 48 platinum and 53 gold albums and 35 gold singles. Peter’s love of music and his relationship with that industry continues to this day with his 45 plus year management of Marcia Hines.
Peter Rix is also the name behind a host of iconic Australian events, most notably as the creator, curator, producer and chairman of the ARIA Music Awards from their inception in 1986 until 2001. A long history of large scale public events are his legacy. From the 2SM “Hoadley’s Battle of the Sounds” to the early days of the “Rock Eisteddfods”, the Variety Club and 2WS annual Carols events at Parramatta Stadium, the 2SM “Concert of the Decade” on the steps of the Sydney Opera House in 1979, the Narara Music Festivals at Old Sydney Town in 1983 and 1984, the NRL grand finals, State of Origin matches and grand final breakfasts for 10 years from 1984. There were Bicentennial activities in 1988, Olympic Games live sites in Sydney in 2000, and in addition to the ARIA Music Awards, 30 plus years of producing the APRA (Australian Performing Rights Association) Music Awards, the HIA (Housing Industry Association) National Awards, hundreds of corporate awards ceremonies and the memorable 2007 APEC Leaders Meeting in Sydney.
Peter was received an Australian Event Awards Lifetime Achievement Award in 2012, and is also the creator and Executive Producer of the theatre production ‘VELVET’.
Peter Rix Management became George P. Johnson Australia Pty Ltd in 2004 and became one of Australia’s leading experiential marketing organisations with a client list that includes Toyota Australia, IBM, Amazon Web Services, Woodside Petroleum, NAB, Visa, Optus, BUPA, L’Oréal and the St George Bank.
After 15 years as the Managing Director then Executive Chairman of George P. Johnson, Peter will return to his lifelong love of event production and artist management at the end of 2017.
Major Event Director and Creative Director of Vivid Sydney
Ignatius Jones is one of the world’s leading major event directors, and has been the Creative Director of Vivid Sydney since 2011.
Ignatius was a major creative force behind the 2000 Sydney Olympic Games Opening and Closing Ceremonies and, as its first Artistic Director, was instrumental in creating the world-famous Sydney New Year’s Eve.
Ignatius was Artistic Director of the two biggest events of 2010, the Opening Ceremony of Shanghai 2010 World Expo and the Opening and Closing Ceremonies of the Vancouver 2010 Winter Olympic Games. He was also Artistic Director of the Sydney Mardi Gras Parade from 2011 – 2016.
He is one of the few people who can claim to have directed the ‘Opening Night of a Country’, after staging the Independence Ceremonies of East Timor in 2002.
He was also a founding member of the 1980s art-rock-punk-cabaret band Jimmy and the Boys.
What’s next for tourism and events in Australia? Executive General Manager of Events at Australia’s global tourism marketing agency Penny Lion outlines the plan, opportunities going forward and how every person in the Australian events industry can contribute to ensuring “There’s nothing like Australia” rings true both in Australia and around the world.
- The future of Tourism and Events in Australia – where are we heading
- Opportunities for events in Australia
- How the Australian Events industry can be a part of the future of events in Australia
Executive General Manager, Events, Tourism Australia
Penny joined Tourism Australia in 2010 as Head of Business Events, and became Executive General Manager, Events, in August 2016. Her experience in the events sector encompasses strategy, marketing, sales, operations, and stakeholder management and spans more than 25 years working on trade, consumer and corporate events.
In 2000, after a decade of senior management roles across a number of events agencies, Penny joined Flight Centre Limited’s niche events agency CiEvents as Director of Product, where she implemented a preferred product strategy for the business. She quickly rose to the position of General Manager of Operations and then became Director of Sales in 2004, introducing a successful sales and marketing strategy that grew client retention and new business. In 2006, Penny was asked to establish the CiEvents brand in the UK, growing the business from one person to a team of 20 and securing a strong presence in this highly competitive market. Penny returned to Australia in 2010 and joined Tourism Australia in October of that year.
The Events team at Tourism Australia comprises Business Events and Industry Events. The Business Events team is a specialist unit focussing on this specific visitor sector, and is responsible for delivering targeted marketing communications and trade programs to promote Australia internationally as a business events destination. Industry Events delivers a variety of activity to showcase Australia’s tourism offering, including the Australian Tourism Exchange (ATE) and Corroboree events for frontline retail travel sellers. These events, held in Australia and in key international markets, provide the Australian tourism industry with a platform on which to promote their experiences and products to qualified travel sellers.
Creating a Blockbuster Event and a Blockbuster Life – "Epic Failure is your Friend"
Bobby has worked in Hollywood with one of the biggest genre films in history, and, having over a dozen films and TV series in various stages of development and production, he knows what it is like to traverse dangerous waters for anywhere from 2 years to 10 years in order to get a single project from "idea" to the screen. It's a combination of magic and alchemy, planning and economics, mathematics and pure perseverance but most importantly, UNSHAKEABLE VISION. You must be fearless and embrace failure rather than fearing failure — because epic failure is the shortest route to epic success. Most large projects (including events) have constraints like time, budget, content and the fear of going past the limits are often the things that lead to mediocrity and failure. Bobby will be explaining how the superstars 'stay the course' and see the secret clues that lead them to the finish line, when everyone else is quitting or being told 'it can’t happen'. It’s forty years of being called ‘insane’ from time to time that has proven Bobby right, because time and logic often are the enemy of greatness.
- How to find daily inspiration and continually combine and channel it with your mental logic to enable yourself to maintain 'whatever it takes' to ensure that your vision (or your team's vision) doesn't disintegrate or 'go walkabout' en route to your successful goals whether short term or long term
- Overcoming F.E.A.R and welcoming "what you don't know that you don't know" into your personal and professional life to make every project a success
- Learn why a huge secret to massive corporate and commercial success is exactly the opposite of what you learned when you grew up: It’s not "I’ll believe it when I see it…" rather; it's "I'll see it when I believe it
- Why ridiculously difficult people and insanely huge, unsuspected obstacles in your business, are often serendipity and magic in disguise
Screenwriter, producer, veteran Hollywood mentor
When American expatriate Bobby Galinsky landed in Sydney in 1994 after 20 years’ experience traversing several vectors of the entertainment industry — from co-writing one of Hollywood’s biggest genre hits to creating the first external licensing opportunity with the Walt Disney © Company — he soon saw the potential Australia had as the ‘next Hollywood’ and future domain of the English-speaking entertainment industry. Its proximity to Asia and India and financial and commerce sectors lured him to stay after a serendipitous series of events in what was originally a two month visit that has been extended to 22 years. A noted screenwriter and marketer with an advertising executive background as well gave Bobby the tools to add motion picture and TV production to his shingle, and gave him the added ammunition to create, control, and influence his destiny as well as that of thousands of others who would be a part of those projects internationally.
An Iowa "Field of Dreams" Midwesterner by birth, Bobby was coached by screenwriting guru John Truby and was the exclusive private client of the late Hollywood legend, Academy Award ™ nominee and two-time Emmy nominee Lawrence Heath. He is currently involved as writer, Executive Producer, creator or consultant in over a dozen films and TV series in various stages of development and production of which three are high profile movies adapted from true stories and significant novels; and one is the first ever venture of a National Geographic novel to be adapted to film. These projects are how Bobby is helping bring the entertainment industry dream to a reality for thousands of hopeful novices as well as well-worn veterans across Australia, the US, UK, UAE, and Western Europe through his coaching and mentoring programs and intensive workshops. Bobby shows people how to traverse the perilous waters that must be sailed in order to bring an idea from your mind to the biggest or smallest of screens.
The fact that the average film or TV project may have a minimum gestation period of two to four years, and many recent successes such as Everest, Dallas Buyers Club, and the upcoming Blade Runner 2049 have each taken over a decade of staggering challenges, heartaches, and obstacles---requires skills and talents far and away beyond just persistence and perseverance.
Inspirational, motivational, and eternally hopeful in a world often focused on negativity, Bobby shows men and women, teenagers and adults how to have ‘a wondrous and fantastic capability to allow yourself to crash and burn on an epic scale, because failure is one of the best teachers the Universe can provide’.
He is a dual US/Australian citizen and proudly calls Bayside, Melbourne home, where he resides with his wife who is neither an actress, model, nor in the entertainment industry.
Celebrating Diversity: Australian Multicultural Events
With more than a quarter of Australian residents born overseas, events celebrating multiculturalism in Australia can and do thrive. This session will look at the great multicultural successes and how the celebration of different cultures can be incorporated into more events to embrace our natural cultural diversity from indigenous people to recent immigrants and everyone in-between.
- How to incorporate the celebration of different cultures into your event
- Benefits for the inclusion of cultural diversity in events
- Why events should be aware of and engaging in the celebration of different cultures as part of their event
Managing Director, Embrace Society
Paula is the Managing Director of Embrace Society, a communications agency specialising in hard to reach audiences including CALD, Indigenous, women, youth, LGBTI, aged and disabled. Embrace Society is an acknowledged leader in values based behaviour change, community engagement, advertising and communications, and creative strategy and development.
Paula is a highly experienced and award winning strategist and communicator with a career spanning almost 35 years. She has held a number of senior positions including Director of SBS Radio.
Paula has extensive experience in developing highly successful communication strategies and broad experience in running social issues and community engagement campaigns in a diverse range of areas including: Take it Easy (Jet Ski Safety) – CALD campaign, DonateLife CALD communication and community engagement campaign; Clean Energy Future – CALD campaign; National Broadband Network (NBN) Roll out into regional areas – CALD campaign; and Underage Forced Marriage community engagement and social media campaign.
Paula has had numerous appointments to ministerial advisory bodies and sat on many boards. She was appointed to the Citizenship Test Review Panel to overhaul the Australian citizenship test and sat on the Radio Advisory Group of the Australian Film, Television and Radio School. She was Chair of Sydney’s Carnivale Multicultural Arts Festival and served for six years as a Community Relations Commissioner in NSW. She was on the National Women’s Advisory Council and shaped multicultural TV broadcasting as a member of the Ethnic Television Review Panel. Paula has been a Breast Cancer Network of Australia Media Ambassador and participated in the Field of Dreams.
Using Events to Enhance Brand Exposure
Events allow people to experience brands on a whole new level. This session looks at how to build an event which engages consumers with a brand’s key messages and carries their messages beyond the bounds of the event itself.
- How to create an event to highlight the brand of your client and keep in line with the brand’s key messages
- Creative inspiration to apply to your brand enhancing events
- Identifying the needs of your client, the messages and how to increase attendee awareness of the brand
Director, Kat and Co
Katerina is the Director, Producer and Owner of Kat and Co, an award winning special events company delivering state-of-the-art events for the luxury, fashion, media, corporate and arts industries both in Australia and overseas.
She was the winner of the Young Achiever of the Year Award at the first Australian Event Awards in 2009, while working as an Event Producer for David Grant Special Events. Since founding Kat and Co in 2012, the company has won Event Management Company of the Year and Best Achievement in Design, Look or Theming at the Australian Event Awards in 2015, as well as being a finalist in a number of categories in both 2015 and 2016.
Making Cities and Regions "Event-Friendly"
Calling all destinations who want to make their region more eventful. Learn about implementing a strategy to make your destination more “event friendly” to benefit event operators and promotors and encourage event growth. Additional visitors sure to follow!
- How to enhance the perception of your city/region to make it a top-of-mind destination
- Matching portfolio with profile and maximising your return
- Rolling out the red carpet for event operators...while avoiding red flags
Major Events, Destination Wollongong
Jeremy has been involved in events as an organiser, marketer, journalist, broker, sponsor and facilitator for two decades. Having completed a Human Movement degree in the 1990s, he secured a journalism cadetship with News Limited, working for various newspapers and magazines in Perth and Sydney, along with a stint for Australian Associated Press, covering everything from royal commissions to Test cricket and the AFL. He earnt his stripes quickly in the public relations sector during the Packer/Murdoch Super League War, before going on to become Media Manager of the Australian Jockey Club at Royal Randwick and Marketing Manager of Triathlon Australia. A stint with an international recruitment firm specialising in the placement of sport, event, and media executives ensured the advent of a well-thumbed little black contact book.
Through his own small business, Barking Dog Communications, Jeremy now manages Destination Wollongong’s events portfolio, having previously created the city’s long-term major events strategy. The region has embarked on an aggressive strategy that netted economic impact from major events in 2016 of $46.5 million. Promoting the region’s strengths, dealing direct with industry, ensuring the city is “event friendly”, identifying legacy projects and focusing on events that provide reputational impact have all played a part in this success story.
Jeremy is also the author of two sports books, the latest of which, Test of Character, was released in November in support of the LBW Trust and features exclusive interviews with cricket luminaries such as the Chappell brothers, Sir Richard Hadlee, Kumar Sangakkara, Mark Taylor, Michael Holding, Michael Clarke, Rahul Dravid, Adam Gilchrist, David Gower, Muttiah Muralidaran, Graeme Smith, Brett Lee and Mark Waugh.
A special relationship: Events and Tourism
The relationship between events and tourism is an important one for both industries, with events increasingly becoming a primary driver for visitation to a destination and growing visitor expenditure. Learn how both sides can contribute to building and maintaining a strong working relationship between events, destinations and tourism operators for the benefit of all.
- What destinations are looking for when bringing events to the region
- What events are looking for when choosing the destination
- How both destinations and events can work together to achieve desired outcomes
Managing Director, Tilma Group
Managing Director of Tilma Group, a destination marketing and event development and management agency specialising in regional and rural areas, and Director on the Board of the Australian Regional Tourism Network, Linda is passionate about regional and rural tourism, with 15 years of experience working in tourism, events and marketing. Her experience includes travelling around Australia for three years working in the tourism industry and positions as the CEO of Riverina Regional Tourism (where she founded the successful regional festival Taste Riverina) and as a judge in the Vanuatu Tourism Awards.
She has worked with numerous destinations and events on destination marketing and management and tourism and event strategy, including the Outback Queensland Tourism Association, the National Rural Women’s Conference, Felton Food Festival and the Edward River Council.
Projection Mapping: Applications for Public and Business Events
Gone are the days when projection was limited to traditional screens. Accurate projection mapping transforms spaces and objects to create extraordinary immersive experiences for captive or transient audiences.
Whether decorative or thematic, projection mapping can define or enrich the event environment.
- Learn what Projection Mapping is and what it can do for you
- Keep your event up-to-date with the latest technology trends and how 3D Projection Mapping can be used to make your event more memorable
- Creative inspiration on how to enhance the audience experience through this latest technology
Managing Director, Projection Designer and Technical Director, The Electric Canvas
Peter founded The Electric Canvas in 1997, pioneering large-scale projection in Australia using architectural masking techniques these days known as “mapping”. With more than 35 years’ experience in the events industry, he has acted as Project Manager, Technical Director and Show Caller on some of Australia’s largest corporate and public events. More recently, he has been engaged as Director of Projection on large-scale international events such as the 2015 UAE National Day in Abu Dhabi, the 2014 Winter Olympics Opening Ceremony in Sochi and the 2011 Southeast Asian Games in Palembang.
Peter has used his skills as a Lighting Designer and Technical Director to forge a company with a unique and celebrated approach to all manner of challenging projection projects. Peter deliberates over the finer details of all the company’s technical design work and applies his theatrical instincts and skills to guide the creative team toward the best projection outcomes.
Eventscapes and Changing Attitudes
Eventscapes are the service environments in which events are held. They can include both natural and staged elements as well as the planned and incidental interactions of staff and attendees. This session will look at some innovative ways we might mix and match the practical and pleasurable elements that ground great event experiences.
How can we turn the mundane into the exciting and the annoying into the entertaining? When should we adapt, adopt or avoid new technological options? How do we evaluate the next good eventscape idea? What might a sustainable eventscape look like?
You'll never look at event design, or your eventgoers, the same again!
- Turn the boring bits of your eventscape into exciting points of difference
- Use the 80/20 rule to maximise your eventscape impact
- Create moments of humour to enhance your event environment for eventgoers and passers by
Director, Events Tourism Associates
David’s event career includes being a Stage Manager, Lighting Designer, Tour Manager, Venue Manager, Festival Manager and PCO. David is a life member of the Australian Performing Arts Centres Association with over 30 years of professional events experience in New South Wales, Tasmania, Australian Capital Territory and Queensland.
As a pracademic David divides his time between university lecturing (Griffith University/James Cook University Brisbane) and working with the festivals and events industry as a creative advisor and management mentor. David has an MBA from QUT and a PhD in Event Tourism & Marketing from the University of Queensland.
Currently lecturing in Event Evaluation and Marketing, David is also writing a chapter on Festivalscapes for a book on international festivals and completing a research article on festival camping experiences. David lives on the Sunshine Coast and was actively involved with the conceptualisation and realisation of the Horizon Festival of Arts & Culture.
A Place You Feel: Creating Unexpected Destination Experiences
On the bus, off the bus, another hotel room, more marketing spiel. Don’t be one of those tedious famil trips. Come to this session to learn how to think outside the box, show your destination at its best and give your visitors an experience they’ll never forget. Expect rave reviews.
- Increase your attendance and interest in your Famil
- Hints and tips on changes you can make to increase audience engagement and entertainment while still achieving the same outcome of showcasing your destination and providers
- Understand the needs of your audience and how to creatively showcase how the destination meets the needs of your audience
Manager, Marketing & Communications, Tourism NT
Having spent a great deal of her career in the tourism and events industry, Nicole is without doubt, a passionate Territorian. Managing the place branding activities of the NT for the business events sector, Nicole has the privilege of staying in touch with the local industry innovations to help spread the word about what the NT has to offer for business events. As a destination, the NT is nothing short of inspiring. The beauty of a business event in the NT is the fact that there is just so much to see and do. The fact that you can continually come back and have a uniquely different experience each time means it is the perfect destination.
What's Your Sustainable Events Story: Engaging Delegates in Best Practice
Think you know everything there is to know about sustainability for your events? This session will make you think again, bringing you up-to-date with the latest trends in sustainability for business events and corporate social responsibility in the events space as well as looking at what the future holds in both these areas. An essential stop for those wanting to ensure their events actively contribute to creating a better world.
- Understand the latest trends in sustainability for events and how to implement them
- Understand the latest trends in corporate social responsibility for events and how to apply them to your work
- Gain insight into the future forecasts for sustainability and corporate social responsibility in events
General Manager, EarthCheck
Mark is General Manager of EarthCheck, a not-for-profit environmental consulting and certification program operating in over 70 countries. As a consultant Mark provides solutions to some of the world's leading corporations and destinations on sustainable business practices, investment, and workforce development. Mark's workshops and conference presentations have been televised live, posted on National, State and Regional websites and cover topics as broad as regional economic development, risk and crisis management, tourism, social media, and Local Government Engagement.
The Business of Events – “Dog eat Dog in Regional Events”
This session will look at the hands-on story of the four year lifecycle of the annual Red Dog Relay and Festival that was held in the Pilbara region of WA from 2013 to 2016. The presentation will include selective details and stunning imagery from the original inspiration and concept through planning, stakeholder engagement, sponsorship, marketing, delivery, participants, local politics to the unfortunate postponement due to funding cuts by local Government. As Event Director, Peter Kay will explore the successes, challenges and the failings on all sides, taking a frank look at the lessons learned and how you might avoid issues around communication, managing local government involvement, sponsorship fine print, local political influence, staff delegation challenges and weather impacts.
- Tips to manage local Government involvement in your event
- Tips on communication and staff delegation
- How to avoid issues with sponsorship fine print
Managing Director, Event Alliance International
Peter’s career spans over 30 years in the construction and events industry, both in Australia and overseas. He is the owner of Event Alliance International, a specialist boutique event consultancy offering the full range of professional services. Peter was also the founding Chairman of the Event Industry Association WA.
Using his experience in Construction and Property, combined with senior management roles in many major international, national and regional events, Peter has developed a unique skillset for the events industry. The basic fundamentals of design and concept; timeline, budget and methodology are transferrable from projects to events with the only difference being the short duration of an event compared to long development and delivery for a major project.
An important aspect of Peter’s experience is being involved in the marketing of events including sponsorship, advertising, promotion and media relations, all of which are essential for all events while also supporting Business Development activities, which is applicable for all businesses.